It’s September and, in addition to the arrival of fall, most of us architects in the Pacific Northwest associate this time of year with the American Institute of Architects Honor Awards. The awards were established to recognize truly great projects in the built environment, and while winning an award at the ceremony is prestigious, it isn’t so much the objective, at least not for us. Juries change each year, the focus continues to evolve, and jury member agendas are always a moving target. For us, it’s more about the participation with, and contribution to, the greater whole that motivates our submissions. There’s also a big party with the architectural community and you get to catch up with that guy who went to work at Olson Kundig and hasn’t seen the light of day since.
So we selected 2 projects that we’re proud of and that both seemed like good candidates for the awards ceremony. We gathered all the applicable resources and sat down to begin the paperwork. And it was right then that we were hit with price tag of submitting work for the 2010 honor awards (apparently bourbon had helped us forget the previous submissions and associated costs). Our submission of one built project and one visionary project would cost a non-member firm like ours 545 hard earned dollars (becoming a member of the AIA costs a small firm about $700 per year; we did the math on this a couple of years ago and it didn’t make sense to join. You can read more about that here).
Five hundred and forty five bucks! Chrimminy, that’s half the monthly mortgage for our office. That’s a round trip ticket to New York with cab fare to boot. $545 is a lot of money for a small firm when business is good, and after 18 months of the deepest recession we’ve seen in our lifetimes, $545 is painful. AIA, look out your door, the architecture industry has been decimated in this town. From the looks of it, most architects took their last $545 and bought a one way ticket to Costa Rica.

So our $545 is going to food and heat, and neither of our projects will be gracing the screen at the awards ceremony this year.
But this isn’t about BUILD LLC and it’s not about the money that we may or may not have in the office piggy bank. It’s about the AIA and its relationship with small, forward-thinking firms in this city (or any city for that matter). Don’t get us wrong AIA, we admire your mission and we have a great deal of respect for our friends that work hard and diligently for your cause. We also greatly appreciate that you were kind enough to include us in your first New Edge, New Blood show 2 years ago and then include us in your conversations about the current selections for New Edge, New Blood. That is just an awesome way to connect to young firms (like us) and we wholeheartedly salute your effort with New Edge, New Blood.
But the problem is this – despite this effort, the gap between the AIA and small firms continues to widen. Everything about the AIA seems to be going the direction of large firms; from the structure of your contracts to the dues which simply funnel the majority of the local $$ into the national AIA and its headquarters (which we small firms get, literally, zero benefit from). In a nutshell, it doesn’t make sense for a small firm to be involved with the AIA given the return on investment.

Just throwing tomatoes doesn’t do much for us though. We’re dedicated to good design, strong community and advancing the architecture industry here in the Pacific Northwest. So we pose this question; what can we do to help and support the AIA in fostering a better connection with small firms? Is it a matter of local chapters renegotiating with, or separating from, the national AIA to bring the dues within a reasonable value for us smaller firms? Can the issue be addressed by smaller firms earning their membership through sweat-equity like sitting on panels and boards? Is it recalibrating the AIA membership dues to scale with the financial size of a firm?
We’re not quite sure what the answer is but we’re open to suggestions, interested in starting the discussion and committed to solutions.
Cheers from BUILD















Amen, brothers! From a kindred small firm in Nashville, TN – we feel your pain, and couldn’t agree more. We’ve been having this same conversation over the past couple of years….more frequently in recent months. Keep up the good work & thanks for making us all think!
to quote bruce mau’s incomplete manifesto…
Don’t enter awards competitions.
Just don’t. It’s not good for you.
there is something very odd about paying people to tell you your project just isn’t that good.
also, if you think the gap for small firms is wide, you should see the abyss in front of young architects…
I also didn’t enter the Honor Awards because of the high cost. And I would also like the AIA to better serve small firms and young architects.
The AIA is made up of architects like yourselves, who help to set the policies and programs. If you really want to create change, get involved, participate in the programs and committees, get elected to the board of directors. I think it would be fantastic if either (or both) of you served on the AIA Seattle Board of directors. I can see real, positive change happening as a result. At the very least you’ll gain insight into why the programs and membership dues cost what they do.
For what it’s worth, I’ve served at the local and national level of the AIA.
Keep up the great work guys, I’m a big fan.
Extremely well put guys.
Exactly right. You think the AIA will listen? This has been an issue for decades…
That the AIA hasn’t commented yet on this post speaks volumes about the issue.
AIA ? Yawn…….
To some degree I agree with your post, but I have to say why not get involved? I was dismayed with the lack of Young Architect support in my local chapter, so I signed up for a leadership position. Four years later we have a very healthy group of YAF members and great support from our section. I also took this on at the state level and have been encouraged with the direction.
Its easy to criticize from the outside, and much of your criticism is valid, but you get out of it what you put into it. If you are dismayed with the small firm support the best way to be heard is to get involved, ask questions of your president, of your component leaders.
There are many other topics that I believe the AIA shows their support of our profession, but that would be a seperate blog.
Great topic!
I agree the $500+ to enter your project in a competition is out of line. But I do think the AIA membership has value. [Sidebar: It is either very good or very scary that $700 is that significant to a practice your size] Why is the membership work it? Simple: What other organized body is there to lobby for, promote, and speak for architects at state and national levels? Even the smaller guys, like us? I don’t agree with the way AIA does a number of things, but it is our best bet. One of my architecture teachers said you can criticize anything – that is, only if you have a better alternative. So do get involved at some level as Thad suggested and make the changes start to move in the direction you feel they should.
I agree with Richter, that the AIA hasn’t even registered a comment tells me quite a bit about their involvement (or lack thereof) in Seattle – maybe (hopefully) it’s different elsewhere in the country.
Stephanie from AIA Seattle here. I just saw this post and wanted to respond. Many thanks to Build LLC for posting about the Honor Awards and asking good questions about AIA Seattle. (I can’t speak for national AIA, but just our chapter.) It’s true: membership isn’t exactly inexpensive and of course we’d love to keep the national AIA’s and state AIA’s portion (and I’m sure they would love to keep our portion, too.) But we what we can to provide value to our members, but mostly we like to create a framework for members to make AIA Seattle better. But basically, AIA Seattle is what you make it. We’re member-driven and our programs are member-led. For example, the Honor Awards is led by a committee of about 25 dedicated members. And New Edge/New Blood was created by a long time member and board member who wanted a space for fresh voices to be heard. We do firm visits every year to firms of all sizes and try to adjust our offerings to help serve everyone as best we can. We’d love to hear your thoughts and ideas as to how we can do better, but it’s your involvement that really makes it happen.
Of course, small business owners barely have time to run their own businesses, let alone get involved, but you’d be surprised at the number of volunteers we have that are either sole proprietors or work in small firms. I’m not sure how they do it either, but they make are chapter a better chapter because of their hard work.
Let us know if you have any questions or come to a program. We can be found on this page: http://www.aiaseattle.org/staff or you can check out our calendar on http://www.aiaseattle.org/calendar.
See you soon,
Stephanie
Another way to keep up with us is on Twitter. twitter.com/aiaseattle Isla McKetta is an AIA Seattle staffer by day and novelist in her ‘other life’ so her posts are great. Enjoy!